32 Stories
Privacy Policy

Introduction  

32 Stories Ltd (“32 Stories”, "32S" or “we” or “our”) respects your privacy and is committed to protecting it through our compliance with this privacy notice (“policy”). A ‘Privacy Notice’ can be assumed as analogous to other terms that might include ‘Data Protection Policy’, ‘Data Protection Regulations’, ‘Confidentiality Policy’ or ‘Confidentiality Statement’.

This Privacy Policy describes how 32 Stories Ltd collects and uses Personal Data about you through your interactions with 32S Associates, partner organisations and the use of our Website, mobile applications, and through email, text, and other electronic communications between you and 32 Stories.

This Privacy Policy (“Privacy Policy”) describes the types of information we may collect from you or that you may provide when you visit the website www.32-stories.com (our “Website” or “Online”) or make contact with one of our 32 Stories personnel (our “Associate” or "Associates") or 32 Stories customer support staff and our practices for collecting, using, maintaining, storing, protecting, and disclosing that information.

This policy applies to information we collect:

It does not apply to information we collect:


Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. By registering interest with our Associates, liaising and undertaking consultations with them, visiting our Website, contacting customer support or using our Application, you acknowledge the practices described in this policy, subject to those circumstances where your specific consent is requested. If you do not agree with our policies and practices, you are not permitted to liaise with our Associates in relation to 32S services, use our Website or Application.

For the purposes of applicable data protection law, 32 Stories is the controller of any Personal Data collected from you on the Website or Application or otherwise for the purpose of conducting or developing our business with you. When we refer to Personal Data, we mean any information related to an identified or identifiable person, which may be you, or other Website or Application users or customers or vendors.

Children Under the Age of 18

We may provide our goods and services to children 13 years of age or older, and parents or guardians of children 13 or older are welcome to use our Website and Application or liaise with Associates to order and use our goods and services on their children’s behalf, including by entering their children’s information on our Website or in our Application. However, our Website and Application and services sold are not intended to be directly used by children under 18 years of age. No one under age 18 may provide any information to or on the Website or in the Application or to one of our Associates. We do not knowingly collect Personal Data (as defined below) directly from children under 18. If you are under 18, please ask your parent or guardian to access and use the Website or Application for you, and please do not use, or provide any information on our Website, Application, or through one of our Associates, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data directly from a child under 18 without verification of parental or guardian consent, we will delete that information. If you believe we might have received any information from a child under 18, please contact us at [email protected]

Generally

We collect several types of information from and about users of our Website and Application and through contact with our Associates, specifically information:

We collect this information:

We do not use this automatically collected information to try to identify you by name, and we do not associate it with the information you provide voluntarily, as detailed below.

Information You Provide to Us

In order to access or use certain portions of the Website and Application or enjoy the full functionality of the Website and Application, learn more about or use our products and services, or more generally in conducting business with us or seeking to conduct business with us, you may be prompted to provide certain Personal Data to us in the following ways:


Typically, the Personal Data you give us may include your name, home and shipping address, telephone number, and email address, credit card, debit card, or other payment information (solely for payment purposes) date of birth, medical history and name(s) of your medical or dental providers, and other information about your past, present, or future physical or mental health condition or the provision of health or dental care, and any personal details required to resolve any enquiries or complaints.  Where you are applying for a job, work placement or internship, you will be asked to provide certain additional information, for example about your education, employment history and right to work, pursuant to a specific privacy notice for job candidates.

This information is required to enter into a contract with you (such as in anticipation of an employment contract or a services agreement) or for us to provide you with our products and services and to facilitate communication between you and your registered dentist and other onward referral destinations for dental treatment. Failure to provide any information may result in our inability to provide requested services or products, or consider your application for employment.

We may also obtain Personal Data about you from third parties, namely your registered dentist and our registered dental partners and our business partners.

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website and Application or transmitted to other users of the Website, Application, or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website or Application with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorised persons.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Website and Application, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, such as:


The information we collect automatically may include Personal Data or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Website and Application and to deliver a better and more personalised service by enabling us to:


Cookies

Cookies are text files that are placed on your computer to collect standard information and visitor behaviour. This helps us improve our website and make sure that all the information is organised in an appropriate way. You can find out more about cookies by visiting www.aboutcookies.org 

You can set your browser not to accept cookies and the above website will show you how to remove any cookies that are already on your computer.

Use of Personal Data

The following is an overview of our purposes for using your Personal Data.  Additional details on how we process your Personal Data may be provided to you in a separate notice or contract.

All processing (i.e. use) of your Personal Data is justified by a ‘legal basis’.  32 Stories processes this information when specifically justified and only to the extent necessary to carry out its obligations to your registered dental care provider and you, and to provide your registered dental provider and you with our goods and services. We use the Personal Data we collect for the purposes described below, and based on the following justifications:

Justification - the processing is necessary to perform a contract with you or take steps to enter into a contract at your request, namely:


Justification: the processing is necessary for us to comply with a relevant UK or EU legal obligations, namely:


Justification: the processing is in our legitimate interests, subject to your interests and fundamental rights:

Our legitimate interest is to use Website and Application user, customer and vendor data to conduct and develop our business activities with them and with others while managing the risks to our business, in order to benefit our brand and reputation, our employees, our Associates, our dentist partners, our shareholders and other stakeholders.

Justification: you have consented to the processing:


Special Category Personal Data

We may process Personal Data which is regarded as 'special category', in particular Personal Data relating to your health.  Where we do so, we will rely on a further justification for processing specific to special category personal data.  This may be because the processing is necessary for the purposes of providing health treatment, because you have provided explicit consent (in which case it will be made clear to you what this consent covers), or because it is necessary for us to process the Personal Data in order to establish, exercise or defend legal claims.

Marketing Communications

We will only use your contact information to promote or market our own products and services through voice and text messages with your express consent, or where we are able to rely on an 'opt-out' model for existing customers (the 'soft opt-in' exemption). If you wish to consent to such use, you can check the relevant box located on the form on which we collect your Personal Data or otherwise seek such consent. If you wish to change your choice, you may do so at any time by informing your Associate of your preferences or emailing us at [email protected] or calling us at 02036338432. We may also use your contact information to promote or market our products and services through email. If we have sent you a marketing or promotional email, you may click the unsubscribe link to be omitted from future email distributions. This opt out does not apply to information provided to 32 Stories as a result of a product purchase, your membership, product service experience or other transactions. Your aligner therapy treatment is not conditioned on your consent to receive marketing or promotional communications.

Disclosure of Your Information

We do not share, sell, or otherwise disclose your Personal Data for purposes other than those outlined in this Privacy Policy. However, we may disclose without restriction aggregated information about our users and information that does not identify any individual.  We may disclose Personal Data that we collect or that you provide as described in this Privacy Policy:

We may also disclose your Personal Data:

We may also disclose your Personal Data:

If your Personal Data is transferred outside the UK or EU to other 32 Stories group companies or to third-party service providers, we will take steps to ensure that your Personal Data receives the same level of protection as if it remained within the UK or EU, including by entering into data transfer agreements, using the European Commission approved Standard Contractual Clauses, or by relying on certification schemes such as the EU - US Privacy Shield.  You have a right to obtain details of the mechanism under which your Personal Data is transferred outside of the UK or EU by contacting [email protected] We may redact copies of data transfer agreements for reasons of commercial confidentiality, without obscuring evidence of the appropriate data protection safeguard.

Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

Choices About How We Use and Disclose Your Information

We offer you choices on how you can opt out of our use of tracking technology, disclosure of your Personal Data for third-parties to market or advertise to you, our marketing or advertising to you, and other targeted marketing and advertising.

We do not control the collection and use of your information collected by third parties. When possible, these organisations are under contractual obligations to maintain appropriate safeguards and protections, to use this data only for providing the services to us, and to maintain this information strictly confidential. These third parties may, however, aggregate the information they collect with information from their other customers for their own purposes.

Retention of your Personal Data

We apply a general rule of keeping Personal Data only for as long as required to fulfil the purposes for which it was collected.  For customer data, we generally keep data six years after contract termination, corresponding to a statute of limitation so that we have an accurate record of your dealings with us in the event of any complaints or challenges. For marketing data, we delete data no later than three years after you last initiate contact with us. However, in some circumstances we may retain Personal Data for other periods of time, for instance where we are required to do so in accordance with legal, tax and accounting requirements, or if required to do so by a legal process, legal authority, or other governmental entity having authority to make the request, for so long as required.

Accessing and Updating Your Personal Data

You may access and update your Personal Data at any time.

You can review and change your Personal Data by logging into the Website or Application and visiting your account profile page, or by contacting us at [email protected] You may also notify us through the contact information of any changes or errors in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible. We may not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

Data Security

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorised access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. Any payment transactions and health information will be encrypted when being communicated between us and you.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website or the Application, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information on the Website or in Application like message boards and other areas where you may post photographs, videos or other content. The information you share in public areas may be viewed by any user of the Website or Application.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to or from our Website or Application. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website, the Application, or the operating system of your computer or mobile device.

External Links

Our Website may contain links to third-party sites. Since 32 Stories does not control nor is responsible for the privacy practices of those websites, we encourage you to review the privacy policies of these third-party sites. This notice applies solely to Personal Data collected by our Websites and Applications, or in the course of our business activities with customers and vendors.

Your Rights

Subject to the conditions set forth in the applicable law, you have the following rights with regard to our processing of your Personal Data:

Where your Personal Data is subject to restriction we will only process it with your consent or for the establishment, exercise or defence of legal claims.

Right to object to processing (including profiling) based on legitimate interest grounds.
Where we are relying upon legitimate interests to process Personal Data, you have the right to object to that processing. If you object, we must stop that processing unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or we need to process the Personal Data for the establishment, exercise or defence of legal claims. Where we rely upon legitimate interest as a basis for processing we believe that we can demonstrate such compelling legitimate grounds, but we will consider each case on an individual basis.

Right to object to direct marketing (including profiling).
You have the right to object to our use of your Personal Data (including profiling) for direct marketing purposes, such as when we use your Personal Data to invite you to our promotional events.

Please contact us as at [email protected] if you wish to exercise any of your rights, or if you have any enquiries or complaints regarding the processing of your Personal Data.  Please note that we may ask you for additional information to confirm your identity and for security purposes before disclosing the personal information requested by you. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive.

Some rights may be subject to exemptions created by applicable law, or may only be exercisable in certain circumstances.  We will communicate openly with you to help you to understand whether, and to what extent, a right is exercisable.

Changes to Our Privacy Policy

We will post any changes to our Privacy Policy on our Website or in the Application in advance. If we make material changes to our Privacy Policy, we may notify you of such changes through your contact information and invite you to review (and accept, if necessary) the changes.

Contact Information

You may contact us through the contact information below. If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy, have any requests related to your Personal Data, or otherwise need to contact us, you may do so at:

[email protected]
Tel: 02036338432

What is the difference between using 32S and getting braces from a dentist or orthodontist in a surgery?

The main difference is the accessibility and the level of convenience.

Our patients have access to a dentist through a video link 7 days a week, and they don't have to travel to a dental surgery. For patients not living in big cities, or without a local dentist providing advanced cosmetic treatment, we provide access to these services for the first time 

What remains the same is the level of professionalism and quality of care. Our dentists and orthodontists are all UK licensed, using the newest technology to bring cosmetic dentistry to more people.

How do aligners work?

We will create a highly accurate virtual model of you mouth using the dental impression you will take with your dental impression. 

Our orthodontists and dentists will prescribe a detailed treatment plan, specifying exact tooth movements to create your ideal smile. 

We will then custom make a series of aligners designed to alter the position of your teeth over a series of months. 

You will change your aligners every 1-2 weeks, as specified by your treatment plan. By your last aligner your teeth will be in their final position, giving you the smile you are looking for

What is a 32S Associate?

32S Associates are local health, beauty and wellness professionals trained in association with the British Dental Aligner Society in how to take the perfect impressions. They are based local to you, and can help you get your dental impression done quickly and conveniently, and take you through the initial consent process. Once this is done you will be seen by one of our dental team through a video consultation, exactly as you would be in a dentist's surgery.

What are the aligners made of?

The aligners are printed using the most accurate 3D printing methods, using the newest BPA-free materials. These are completely clear and pretty much invisible. Most importantly, they don't cause pain and irritation like other types of braces do.

What happens if I lose an aligner?

Your aligners are custom made for you, and can be remade if you lose one. If this happens, let us know immediately which aligner you've lost, and keep wearing the most recent aligner you have until your replacements arrive (additional cost may be incurred)

Is everyone suitable for 32Stories aligners?

The very simple answer is no, and we will be completely honest with you. Our dental team do not cut corners, and are committed to results which last a lifetime. If your case is complex you may require additional treatments to avoid relapse and complications, and we will explain this in detail to you.

What happens if my case is complex?

If your case is particularly complex we will know this once we've reviewed the 3D model of your teeth. We will explain why your case is complicated over a video consultation and give you the option to have additional procedures, such as IPR or attachments, with a partner orthodontist, with no obligation to you.

What is IPR?

Inter-proximal reduction is an important part of orthodontics for some patients, as it allows space to be created. While aligners can expand your dental arch, it can't always make enough space. IPR involves shaving the sides of teeth by a fraction of a millimeter, which is invisible to the eye, but makes it much easier for your teeth to move.

Many providers simply offer aligners to patients who actually need IPR. The results is that these patients' teeth quickly relapse, wasting the time and effort spent straightening them!

Do you offer IPR?

Are you'll need to see a dentist physically to do this, and we will be completely honest if we think you need this.

We partner with local dentists in your area, and we'll provide you with their details, with no obligation, and we will let you know the cost of this treatment beforehand so that you can make a fully informed decision If you decide to go ahead with treatment we can share all of your details with them, including, your 3D model and the detailed description of what level of IPR is needed and on which teeth. This saves you an extra trip, and means your results will last a lifetime!

What are attachments?

Attachments are small white 'bumps' which are attached to teeth using special dental glue. When aligners are placed over the top of these they can allow extra pressure to be applied, to force certain types of movement, particularly rotation. Sometimes you will not get perfectly straight teeth without these.

If this is the case we will be honest with you, and explain your options during the video consultation

Do you offer attachments?

As you'll need to see a dentist physically for this we partner with local dentists in your area who deal with these more complex cases. We will talk you through the options and provide you with a transparent list of prices for providers in your area. You will then have the chance to select which specialist you want to see, with no obligation.

If you decide to go ahead we can share all of your details with them, including, your 3D model and the detailed description the proposed treatment plan.

Are all of your dentist and orthodontists UK certified?

Yes. We are a team of dentist, doctors and orthodontists all fully qualified, and committed to making high quality cosmetic dental services more accessible to everyone, without cutting corners

What do I do if I have questions, or there is a problem?

Our customer support is available 7 days a week for any queries. We can arrange for you to have a video consultation with a dentist too, if this is needed. Your local 32S Associate is also an excellent source of advice and support!

What happens if I have implants, or other existing dental issues?

Safety is our primary concern. Our dentists will discuss your dental history with you during your consultation. If they feel you are not suitable for aligners or whitening for whatever reason, they will inform you of this. Depending on your risk factors, they may also suggest you go for an Xray prior to commencing treatment, and they will put you in touch with local 32S partners who can do this for you.

Can I speed up my aligners?

Your treatment plan is carefully designed and prescribed by a specialist in tooth movement, just for your teeth. They will specify how long each aligner should be warn for and we strongly recommend that patients do not deviate from this plan to avoid complications

Do you offer discounts?

In healthcare we believe you should not cut corners and so we do not offer discounts. Our fixed prices reflect the consistently high quality of our products and services.

What is the difference between using 32S and getting braces from a dentist or orthodontist in a surgery?

32 stories arrow

The main difference is the accessibility and the level of convenience.

Our patients have access to a dentist through a video link 7 days a week, and they don't have to travel to a dental surgery. For patients not living in big cities, or without a local dentist providing advanced cosmetic treatment, we provide access to these services for the first time 

What remains the same is the level of professionalism and quality of care. Our dentists and orthodontists are all UK licensed, using the newest technology to bring cosmetic dentistry to more people.

How do aligners work?

32 stories arrow

We will create a highly accurate virtual model of you mouth using the dental impression you will take with your dental impression. 

Our orthodontists and dentists will prescribe a detailed treatment plan, specifying exact tooth movements to create your ideal smile. 

We will then custom make a series of aligners designed to alter the position of your teeth over a series of months. 

You will change your aligners every 1-2 weeks, as specified by your treatment plan. By your last aligner your teeth will be in their final position, giving you the smile you are looking for

What is a 32S Associate?

32 stories arrow

32S Associates are local health, beauty and wellness professionals trained in association with the British Dental Aligner Society in how to take the perfect impressions. They are based local to you, and can help you get your dental impression done quickly and conveniently, and take you through the initial consent process. Once this is done you will be seen by one of our dental team through a video consultation, exactly as you would be in a dentist's surgery.

How do I know if there is a 32S Associate near me?

32 stories arrow

Visit our Find an Associate page for more details!

What are the aligners made of?

32 stories arrow

The aligners are printed using the most accurate 3D printing methods, using the newest BPA-free materials. These are completely clear and pretty much invisible. Most importantly, they don't cause pain and irritation like other types of braces do.

What happens if I lose an aligner?

32 stories arrow

Your aligners are custom made for you, and can be remade if you lose one. If this happens, let us know immediately which aligner you've lost, and keep wearing the most recent aligner you have until your replacements arrive (additional cost may be incurred)

Is everyone suitable for 32Stories aligners?

32 stories arrow

The very simple answer is no, and we will be completely honest with you. Our dental team do not cut corners, and are committed to results which last a lifetime. If your case is complex you may require additional treatments to avoid relapse and complications, and we will explain this in detail to you.

What happens if my case is complex?

32 stories arrow

If your case is particularly complex we will know this once we've reviewed the 3D model of your teeth. We will explain why your case is complicated over a video consultation and give you the option to have additional procedures, such as IPR or attachments, with a partner orthodontist, with no obligation to you.

What is IPR?

32 stories arrow

Inter-proximal reduction is an important part of orthodontics for some patients, as it allows space to be created. While aligners can expand your dental arch, it can't always make enough space. IPR involves shaving the sides of teeth by a fraction of a millimeter, which is invisible to the eye, but makes it much easier for your teeth to move.

Many providers simply offer aligners to patients who actually need IPR. The results is that these patients' teeth quickly relapse, wasting the time and effort spent straightening them!

Do you offer IPR?

32 stories arrow

Are you'll need to see a dentist physically to do this, and we will be completely honest if we think you need this.

We partner with local dentists in your area, and we'll provide you with their details, with no obligation, and we will let you know the cost of this treatment beforehand so that you can make a fully informed decision If you decide to go ahead with treatment we can share all of your details with them, including, your 3D model and the detailed description of what level of IPR is needed and on which teeth. This saves you an extra trip, and means your results will last a lifetime!

What are attachments?

32 stories arrow

Attachments are small white 'bumps' which are attached to teeth using special dental glue. When aligners are placed over the top of these they can allow extra pressure to be applied, to force certain types of movement, particularly rotation. Sometimes you will not get perfectly straight teeth without these.

If this is the case we will be honest with you, and explain your options during the video consultation

Do you offer attachments?

32 stories arrow

As you'll need to see a dentist physically for this we partner with local dentists in your area who deal with these more complex cases. We will talk you through the options and provide you with a transparent list of prices for providers in your area. You will then have the chance to select which specialist you want to see, with no obligation.

If you decide to go ahead we can share all of your details with them, including, your 3D model and the detailed description the proposed treatment plan.

Are all of your dentist and orthodontists UK certified?

32 stories arrow

Yes. We are a team of dentist, doctors and orthodontists all fully qualified, and committed to making high quality cosmetic dental services more accessible to everyone, without cutting corners

What do I do if I have questions, or there is a problem?

32 stories arrow

Our customer support is available 7 days a week for any queries. We can arrange for you to have a video consultation with a dentist too, if this is needed. Your local 32S Associate is also an excellent source of advice and support!

What happens if I have implants, or other existing dental issues?

32 stories arrow

Safety is our primary concern. Our dentists will discuss your dental history with you during your consultation. If they feel you are not suitable for aligners or whitening for whatever reason, they will inform you of this. Depending on your risk factors, they may also suggest you go for an Xray prior to commencing treatment, and they will put you in touch with local 32S partners who can do this for you.

Can I speed up my aligners?

32 stories arrow

Your treatment plan is carefully designed and prescribed by a specialist in tooth movement, just for your teeth. They will specify how long each aligner should be warn for and we strongly recommend that patients do not deviate from this plan to avoid complications

Do you offer discounts?

32 stories arrow

In healthcare we believe you should not cut corners and so we do not offer discounts. Our fixed prices reflect the consistently high quality of our products and services.